21 Best Digital Marketing Courses, Certifications and Trainings

1- Online Marketing Foundations

2- Marketing Tools: Digital Marketing

3- Product Strategy

4- Digital Marketing Professional Certification

5- Digital Marketing Strategies

6- The Complete Digital Marketing Course – 12 Courses in 1

7- Digital Marketing Masterclass – 23 Courses in 1

8- [2020] Growth Hacking with Digital Marketing (Version 7.1)

9- The Complete Digital Marketing Guide – 18 Courses in 1

10- Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

11- Simplilearn’s Digital Marketing Specialist Program

12- AMA’s Digital Marketing Certification

13- Digital Marketing Specialization

14- Brand Management: Aligning Business, Brand and Behaviour

15- Search Engine Optimization Fundamentals

16- Viral Marketing and How to Craft Contagious Content

17- Entrepreneurship: Growth Strategies

18- Engagement & Nurture Marketing Strategies

19- Digital Marketing

20- VIP Digital Marketing Master Course : 31 Courses in 1

21- Fundamentals of Digital Marketing

22- Social Media Marketing Specialization

22 BEST DIGITAL MARKETING COURSEORA

Course #1 : Online Marketing Foundations

Ever wondered how to make your brand the talk of the digital town? Dive into the world of Digital Marketing Foundations with Brad Batesole – a course that’s not just about learning but transforming your online presence. If you find yourself asking, How can I engage customers effectively on various digital platforms?  or What’s the secret sauce behind successful online campaigns?”, this course is your answer. Brad Batesole takes you on a journey through the intricacies of online marketing, unraveling the mysteries of search, social media, email, and display advertising. But here’s the twist – it’s not just theory; it’s a hands-on guide to building communities, mastering paid media, and creating impactful email campaigns. Forget the mundane, because this course goes beyond the basics, delving into marketing analytics, content strategies, and customer engagement The cherry on top? A certificate to flaunt your digital prowess. Stand out in the digital crowd; enroll now and become the digital maestro you’re destined to be!

Offered by: Lynda LinkedIn Learning

Instructed by: Brad Batesole (partner at Madecraft, instructor at LinkedIn Learning and growth marketer)

Price: $29.99

Skills and Knowledge Imparted:

  1. Search Engine Optimization (SEO)
  2. Mobile marketing
  3. Content marketing
  4. Web analytics
  5. Digital marketing Strategy
  6. Email marketing

Difficulty Level: beginner

Duration and Total Lectures: 13 lectures, 4.5 hours

Average User Rating: 4.6

Review:

The students found the Digital Marketing course immensely helpful for beginners, praising its ability to instill enthusiasm for the initial steps in the field. The instructor’s talent lies in translating professional jargon into easily understandable terms, catering to those new to digital marketing education or practice. This unique approach simplifies complex concepts, making it an ideal learning experience. The course stands out by providing a comprehensive framework covering various aspects of digital marketing, from basics to analytics. The concise and accessible format ensures students of all levels can easily grasp the material, setting it apart from others in the field.

Course #2: Marketing Tools: Digital Marketing

Feeling overwhelmed by the ever-growing digital marketing landscape? Drowning in a sea of social media platforms, ad tools, and SEO jargon? Fear not, weary marketer! This comprehensive course isn’t just another dry lecture on “likes” and “clicks.” It’s your secret weapon for mastering the chaos and unlocking explosive online growth. Forget cookie-cutter tutorials and one-size-fits-all approaches. This course dives deep into selecting the right tools and strategies for your unique business goals. Imagine confidently navigating Facebook Ads Manager, wielding SEM like a Jedi, and building thriving communities across every platform. 

But it’s not just about tech. This course is your launchpad for crafting compelling content, nurturing leads, and measuring your success. We’ll show you how to harness the power of analytics, optimize your website for SEO domination, and leverage the magic of email marketing. You’ll even learn the art of tapping into affiliate and influencer networks, expanding your reach beyond your wildest dreams. Don’t just take our word for it. This course boasts a treasure trove of satisfied students and rave reviews. What are you waiting for? Dive in and unlock your digital marketing destiny!

Offered by: Lynda LinkedIn Learning

Instructed by: Anson Alexander (video author, web marketer, content creator and instructor)

Price: $34.99

Skills and Knowledge Imparted

  1. Marketing strategy
  2. Digital marketing
  3. Email marketing
  4. Social media marketing

Difficulty Level: beginner

Duration and Total Lectures: 7 lectures, 1.5 hours

Average User Rating: 4.6

Review:

LinkedIn Courses offer a diverse range of professional development opportunities, covering various industries and skills. The platform serves as a valuable resource for continuous learning. With industry experts as instructors, the content is often insightful and relevant. However, it’s important to note that LinkedIn Courses don’t provide specific reviews for individual courses, making it challenging to gauge the quality of a particular offering. Despite this limitation, the platform remains a go-to for enhancing professional expertise and staying updated in a rapidly changing job market.

Course #3: Product Strategy

Unleash the power of product strategy and ignite sustainable growth for your organization! This comprehensive program, led by industry expert Professor Mohanbir Sawhney, equips you with the essential knowledge and frameworks to navigate the entire product life cycle, from identifying promising opportunities to crafting winning go-to-market strategies. Dive deep into proven approaches like “Jobs-to-Be-Done” and the 7-Elements Framework, mastering business model selection, agile development, and effective partner ecosystem management. Learn from real-world case studies like Apple and Microsoft, and gain hands-on experience through practical exercises. Whether you’re a product manager, business leader, or aspiring tech innovator, this program is your launchpad to creating impactful product strategies that differentiate your organization and fuel explosive growth. Enroll now and unlock the secrets to product mastery!

Offered by: Kellog School of Management

Instructed by: Mohanbir Sawhney (marketing professor and director)

Price: $2,600 (flexible)

Skills and Knowledge Imparted:

  1. Understanding product strategy
  2. Analyzing product opportunities
  3. Designing the business model
  4. Product development and a lot more!

Difficulty Level: All levels

Duration and Total Lectures: 2 months

Average User Rating: 4.5

Review:

Kellogg’s Online Certificate Program for Product Management delivers valuable insights into product strategy. The course content is comprehensive, offering a solid foundation for professionals in the field. However, it’s worth noting that the platform doesn’t provide specific reviews for individual courses, making it challenging to assess the Product Strategy Online Course specifically. Despite this limitation, Kellogg’s program stands out for its reputable faculty and comprehensive curriculum, making it a worthwhile investment for those seeking to elevate their skills in product management.

Related: 13 Best Social Media Marketing Courses Online in 2020 [Free Courses Included]

Course #4: Digital Marketing Strategies

In the ever-evolving digital landscape, our Digital Marketing course offers a comprehensive, cross-disciplinary approach to mastering modern marketing practices. This course is designed to help you understand and navigate the digital world your customers inhabit, and align your marketing efforts with today’s digital-savvy customer. You’ll learn how to incorporate data, analytics, and optimization techniques for improved decision-making, and gain insights from other companies using new marketing technologies. With more than half of consumers expressing frustration with irrelevant communications, and one-third of marketers concerned about maximizing performance across channels, this course stands out by focusing on understanding customer behavior, segmenting and targeting audiences, and scaling programs, content, and personalization. Whether you’re a business leader driving innovation, a seasoned marketing practitioner, or someone responsible for managing a marketing team, this course offers something useful for you. So why wait? Enroll in our Digital Marketing course and differentiate yourself in the marketplace.

Offered by: The Wharton School of the University of Pennsylvania via edX

Instructed by: Wharton’s marketing faculty

Price: $585 per course

Skills and Knowledge Imparted:

  1. Digital marketing tools
  2. Social marketing
  3. Understanding client relationships.

Difficulty Level: intermediate

Duration and Total Lectures: 5-6 weeks per course

Average User Rating: 4.5

Review:

The Kellogg Digital Marketing Program offers a comprehensive online certificate course that delves into the dynamic world of digital marketing. The program provides a solid foundation in key concepts, strategies, and tools. While it doesn’t showcase reviews on specific courses, the overall platform is praised for its engaging content and expert-led sessions. The curriculum covers a range of topics, equipping learners with practical skills for today’s digital landscape. However, prospective participants should note that specific course reviews are not available, making it essential to explore detailed program outlines before enrollment.

Course #5: The Complete Digital Marketing Course – 12 Courses in 1

Forget endless courses and scattered knowledge! This isn’t just a digital marketing course, it’s your marketing bootcamp in one. Imagine mastering 12 in-demand skills like SEO, social media, and YouTube, all while building a business from scratch. That’s the power of this comprehensive bundle, packed with 20+ hours of practical lectures and action-oriented activities. This course, hailed as “incredible value for money,” covers 12 major online marketing topics, delivering over 20 hours of immersive lectures and hands-on activities. What sets us apart is our practical approach, guiding you to grow a business from scratch, become a freelance marketer, or even secure a role as a digital marketing expert. Whether you’re a pre-launch business owner, struggling to drive traffic to your website, or eager to enhance your CV with highly paid skills, this course is your gateway to success. With a 30-day money-back guarantee and lifetime access to updates, every moment you wait is a missed opportunity. Hit the “take this course” button now and start redefining your digital marketing prowess today!

Offered by: Udemy

Instructed by: Rob Percival (web developer and teacher) and Daragh Walsh (instructor)

Price: $18.99

Skills and Knowledge Imparted:

  1. How to grow a business online from scratch.
  2. Making money as an affiliate marketer.
  3. Landing a high-paying job in digital marketing.

Difficulty Level: all levels

Duration and Total Lectures: 254 lectures, 23.5 hours

Average User Rating: 4.4 (86,020 ratings)

Review:

Students rave about the Complete Digital Marketing Course – 12 Courses in 1, describing it as a one-stop-shop for mastering social media platforms from basic account creation to expert-level strategies. The course’s clear and concise structure is highlighted, offering brilliant information in an accessible format that benefits beginners seeking relevant insights. Praise is given for the helpful tips, high-quality videos, and the program’s value for money. While some suggest updating certain aspects like Google Analytics, the course is recognized for its comprehensive coverage, making it an ideal choice for both beginners and those aiming to boost their digital marketing careers.

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Course #6: Digital Marketing Masterclass – 24 Courses in 1

Feeling overwhelmed by the digital marketing maze? Forget endless courses and scattered learning – this Digital Marketing Masterclass is your one-stop shop for growth! Imagine mastering 24 in-demand skills like AI-powered marketing, social media magic, and content that captivates, all while building your brand from the ground up. Dive into branding secrets, craft websites that wow, and learn to dominate platforms like Facebook, Instagram, and YouTube. You’ll conquer SEO, unleash the power of email marketing, and even teach you how to leverage ChatGPT and other AI tools for next-level results.

But it’s not just theory – action is your key to success. You’ll graduate with real-world techniques to boost conversions, case studies to guide your path, and actionable checklists to keep you on track. This isn’t just a course – it’s an investment in your future. With lifetime access, personalized support, and a Udemy certificate, you’ll have everything you need to become a digital marketing whiz. Stop waiting for leads and sales to slip away – enroll now, take advantage of the 30-day money-back guarantee, and watch your business soar! Your path to digital mastery starts here.

Offered by: Udemy

Instructed by: Phil Ebiner (instructor), Diego Davila (social media innovator) and Video School Online Inc.

Price: $18.99

Skills and Knowledge Imparted:

  1. Digital marketing strategies.
  2. Improving brand identity.
  3. And growing your brand’s audience.
  4. Using social media marketing platforms.

Difficulty Level: all levels

Duration and Total Lectures: 323 lectures, 33 hours

Average User Rating: 4.4 (9,762 ratings)

Review:

Students praise the Digital Marketing Masterclass as a comprehensive and easy-to-understand guide, covering various aspects of digital marketing. The course is commended for its constant updates and practical insights, offering valuable knowledge. Despite being blocked from certain exercises, learners appreciate the depth and thoroughness, with a special mention of Phil’s insights on video shooting. Some students highlight the need for more in-depth coverage of specific topics, such as B2B tactics. However, the majority laud the course for its detail, practicality, and the instructors’ step-by-step teaching approach, making it a standout choice for those aiming to enhance their digital marketing skills.

Course #7: [2024] Growth Hacking with Digital Marketing (Now with AI!)

Want to skyrocket your online presence and leave Silicon Valley giants in the dust? Dive into this award-winning growth hacking course, trusted by companies like PayPal and IBM. Master the secret sauce of digital marketing – growth hacking. This isn’t just another theory-filled lecture fest. You’ll learn by doing, mastering advanced analytics, crafting user-centric campaigns, and attracting customers like bees to honey.

It is designed to propel your digital marketing results faster, it covers everything from lean analytics and web traffic to SEO, email marketing, and viral marketing. What sets this course apart is its real-world applications, avoiding boring PowerPoint slides and featuring beautifully animated learning modules. Developed with input from top instructional designers, it provides a user-centric approach, allowing you to develop customer personas, analyze results, and create targeted marketing materials. With a 30-day guarantee and lifetime access, join this cutting-edge course to supercharge your digital marketing success and stay ahead of industry trends. Whether you’re aiming to grow your organization, kickstart a digital marketing career, or enhance existing skills, this course is your key to digital marketing mastery. Enroll now and unlock a world of opportunities in the connected economy!

Who wouldn’t want that? So, hurry up and enroll in this amazing course right away.

Offered by: Udemy

Instructed by: Davis Jones (chief learning officer at Eazl) and Maja Voje (growth strategist)

Price: $18.99

Skills and Knowledge Imparted:

  1. Techniques to improve digital marketing results.
  2. How to tell better stories and write marketing content.
  3. Growing social media audiences.
  4. How to automate email marketing.

Difficulty Level: all levels

Duration and Total Lectures: 86 lectures, 9 hours

Average User Rating: 4.4 (4,609 ratings)

Review:

The Growth Hacking with Digital Marketing course proved highly beneficial for students, especially beginners in growth roles. Encompassing practical insights, interviews, and study guides, it received acclaim for its eye-opening and practical approach. However, some sought more real-world examples and in-depth content. The course distinguished itself through interviews, hands-on tools, and relevant case studies, aiding in understanding growth hacking comprehensively. Students appreciated its applicability, with one noting immediate application in their current job. The mix of theory and practice, coupled with valuable metrics, received praise. Despite some seeking more interactive elements, the course left students excited about further learning.

Related: 10 Best & Free Website Design Courses and Certifications in 2020

Course #8: The Complete Digital Marketing Guide – 24 Courses in 1

Are you ready to propel your business into the digital spotlight? The Complete Digital Marketing Guide is not just a course; it’s your key to unlocking a 360-degree understanding of the digital realm in 24 comprehensive courses! No prior knowledge needed – whether you’re a website owner, entrepreneur, social media maven, or a digital marketing enthusiast, this course caters to everyone. Dive into the intricacies of market research, SEO, branding, and the art of compelling copywriting. Witness your website emerge in just 24 hours and grasp the nuances of driving targeted traffic and building an engaged community. With lifetime access to future updates, quick support, and a downloadable certificate, this course ensures you stay at the forefront of digital marketing trends. Join Robin and Jesper in transforming your online presence, mastering platforms like Google Ads, Facebook, Instagram, and more. Say goodbye to uncertainties with a 30-day money-back guarantee – enroll now, sign up for Bluehost, and embark on your digital journey with us! See you inside The Complete Digital Marketing Guide!

Offered by: Udemy

Instructed by: Robin and Jesper (digital marketing startup experts)

Price: $18.99

Skills and Knowledge Imparted:

  1. Setting up your website, design it and post content on your blog.
  2. Driving traffic to your new website.
  3. Creating and converting Facebook ads.
  4. Creating ads using Google Ads.
  5. Optimizing your website and YouTube videos with SEO (search engine optimization).
  6. Marketing on the biggest 8 social media platforms.
  7. Creating Facebook messenger chat bots.
  8. Using Google Analytics to understand your audience.
  9. Doing market research to see what markets are most profitable.
  10. Building landing page and sending out email to your targeted audience.

Difficulty Level: all levels

Duration and Total Lectures: 602 lectures, 78.5 hours

Average User Rating: 4.5 (3,897 ratings)

Review:

The Complete Digital Marketing Guide – 24 Courses in 1 proved to be an invaluable learning experience for students seeking comprehensive insights. Offering detailed instructions on various topics, the course stands out for its helpful and informative content. Students lauded the instructors, Robin and Jesper, for explaining concepts thoroughly, keeping the course updated, and maintaining engaging communication. The practicality and applicability of the course to real-world scenarios were highlighted, with a special mention of the inclusion of ChatGPT and its implementation guide. Despite minor concerns about outdated content, the overall consensus is that this course delivers depth, breadth, and practical knowledge, making it a must for anyone venturing into digital marketing.

Course #9: Mega Digital Marketing Course A-Z: 32 Courses in 1 + Updates

Are you ready to unlock the secrets of Digital Marketing and elevate your online presence to new heights? Enroll in our Mega Digital Marketing Course A-Z: 32 Courses in 1 + Updates, a transformative journey designed for beginners and seasoned marketers alike. From advanced digital marketing planning and ChatGPT strategies to crafting persuasive copy and skyrocketing SEO rankings, this course covers it all. What sets us apart is our holistic approach, integrating AI-powered marketing techniques, website building with WordPress, and a deep dive into psychological marketing tactics. Whether you’re struggling to bring traffic to your site, launching a digital marketing agency, or aiming for success in the online world, our course is your key to mastering the art of digital marketing. Join us for a unique learning experience supported by AI-assisted learning, an engaging Discord community, and a responsive Q&A section – your pathway to success begins here!

Offered by: Udemy

Instructed by: Pouya Eti (digital marketing expert) and Alireza Etemadi (photographer and digital marketer)

Price: $24.99

Skills and Knowledge Imparted:

  1. Targeting the right audience.
  2. Building an effective website without coding.
  3. Growing sales.
  4. SEO

Difficulty Level: All levels

Duration and Total Lectures: 376 lectures, 55 hours

Average User Rating: 4.4 (2,666 ratings)

Review:

Students found this course incredibly helpful, praising Pouya’s teaching style and the simplicity and effectiveness of the content. The instructor’s clear explanations, even for complex topics, were highly appreciated. The course’s structure, including repeated topics for clarity and updates, garnered positive feedback. Pouya’s responsiveness to feedback and questions showcased the supportive learning environment. Students appreciated the flexibility of the course, enabling learning at their own pace. The practical insights and real-world applications made this course stand out, with students expressing gratitude for valuable insights into digital marketing. Overall, this course received praise for its comprehensiveness, effectiveness, and Pouya’s engaging teaching style.

Course #10: Simplilearn’s Digital Marketing Specialist Program

Join the Post Graduate Program in Digital Marketing from Purdue University and Simplilearn, and become a digital marketing expert. This high-quality course combines theoretical learning and practical experience in a dynamic and evolving field. You will learn how to create and optimize websites, use behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. You will also benefit from the Live Interactive Learning format, the Meta certification, and the use of ChatGPT and other Generative AI tools. You will apply your skills through Stukent Simulation, 35+ digital marketing tools, and real-world projects. This program will equip you with the knowledge and confidence to excel in your career. Boost your digital marketing abilities, get a joint Purdue-Simplilearn certificate, and join a large alumni community. Learn and master digital marketing with Purdue University, the 7th Most Innovative University in the U.S. Sign up today and lead the digital marketing revolution.

Offered by: Simplelearn

Instructed by: Silicon Valley faculty

Price: $999

Skills and Knowledge Imparted:

  1. Search Engine Optimization
  2. Social media
  3. Pay-per-click
  4. Conversion optimization
  5. Digital analytics
  6. Content, mobile, and email marketing.

Difficulty Level: All levels

Duration and Total Lectures: 75+ classes, 1 year

Average User Rating: 4.9 (3461 ratings)

Review:

Students across various professional backgrounds have found immense value in the PGP in Digital Marketing course by Simplilearn. The course’s user-friendly platform, up-to-date content, and in-depth coverage of digital media and marketing topics have garnered praise. The practical aspects, such as straightforward tests and comprehensive study materials, have facilitated effective learning. Multiple testimonials highlight career advancements, from landing new job opportunities to servicing clients and experiencing salary increments. The course stands out for its well-defined curriculum, experienced instructors, and its transformative impact on confidence and skill expansion. It has become a catalyst for career growth and self-confidence in the dynamic field of digital marketing.

Course #11: AMA’s Digital Marketing Certification

Are you ready to transform your career and make a lasting impact in the dynamic world of digital marketing? Join American Marketing Association AMA Digital Marketing Course and unlock a world of opportunities with two prestigious certifications for the price of one! In collaboration with the Digital Marketing Institute, we offer the Digital Marketing Pro program, providing you with dual certifications from the AMA and DMI: PCM® Digital Marketing and Certified Digital Marketing Professional. What sets us apart? Not only do our graduates secure positions in virtual work environments for top-notch companies, but our comprehensive curriculum covers essential topics like Content Marketing, Social Media Marketing, SEO, PPC using Google Ads, and more. With 30 hours of self-paced online learning, you’ll gain practical skills and insights that 92% of our graduates confirm positively impact their careers.Don’t settle for ordinary courses; choose a transformative digital marketing experience that propels you to success. Enroll now and redefine your professional journey!

Offered by: AMA

Instructed by: AMA online instructors

Price: $1368

Skills and Knowledge Imparted:

  1. Content marketing
  2. Social media marketing
  3. Search Engine Optimization (SEO)
  4. Video advertising
  5. Google Analytics
  6. Digital marketing strategy

Difficulty Level: beginner/intermediate

Duration and Total Lectures: self-paced (30 hours)

Average User Rating:

Review:

The American Marketing Association’s Digital Marketing Course is a comprehensive platform that equips learners with valuable skills and certifications. However, it’s important to note that the platform doesn’t display specific reviews for individual courses. Despite this limitation, the AMA’s courses are well-regarded for their impact on careers, with many graduates reporting positive outcomes, promotions, and elevated roles in the field. For those seeking a reputable digital marketing education, the AMA remains a solid choice.

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Course #12: Digital Marketing Specialization

Are you ready to revolutionize your career in the digital era? Dive into our Digital Marketing Course, a dynamic six-course specialization designed by industry experts at the University of Illinois. Uncover the secrets of brand communication, social media, content marketing, and more, gaining hands-on skills in the evolving digital landscape. What sets us apart? We not only offer a rich understanding of the foundations but also provide a unique blend of Analog and Digital strategies, preparing you for real-world scenarios. Join over 500,000 learners who have rated our courses as top-notch, and be part of the Digital Marketing Revolution that’s shaping the future. Enroll now to enhance your digital marketing efforts, setting yourself apart in today’s competitive business world. Elevate your career with our Digital Marketing Course and make your mark in the digital domain.

Offered by: University of Illinois via Coursera

Instructed by: University of Illinois Business faculty

Price: free (Only Pay if you want Certificate)

Skills and Knowledge Imparted:

  1. Digital marketing
  2. Product strategies
  3. Marketing analytics
  4. Data analysis
  5. Mobile marketing
  6. Social media

Difficulty Level: beginner

Duration and Total Lectures: self-paced

Average User Rating: 4.5

Review:

Students have found the Digital Marketing Certification program by the University of Illinois on Coursera exceptionally helpful, particularly praising Professor Aric Rindfleisch’s thought-provoking and focused classes. The unique approach of exploring the synergy between the Analog and Digital worlds has been a standout feature, providing a refreshing perspective often overlooked in the rush toward digitization. Despite mixed reviews on certain courses’ relevance and outdated materials, the majority appreciate the hands-on application and the real-world capstone project in collaboration with Grainger. The engaging lectures, practical insights, and transformative learning experience set this program apart, making it a valuable investment for both seasoned marketers and newcomers to the field.

Course #13: Brand Management: Aligning Business, Brand and Behaviour

Are you ready to grow your career and make a lasting impact on the world of business? Enroll in the “Brand Management: Aligning Business, Brand and Behaviour” digital marketing course, a comprehensive program taught by the renowned instructor Nader Tavassoli from the University of London. Delve into the intricacies of Corporate Branding, Brand Marketing, Brand Management, and Brand Identity, gaining valuable insights that will transform your approach to business strategy. What sets this course apart is its dynamic curriculum, designed for beginners with no prior experience required, offering flexibility with a learn-at-your-own-pace structure. Don’t miss the chance to enhance your expertise and showcase your accomplishments on platforms like LinkedIn with this career-boosting digital marketing course. Enroll now to embark on a transformative learning journey!

Offered by: London Business School (University of London) via Coursera

Instructed by: Nader Tavassoli (marketing professor)

Price: free

Skills and Knowledge Imparted:

  1. Corporate branding
  2. Brand marketing
  3. Brand management
  4. Brand identity

Difficulty Level: beginner

Duration and Total Lectures: 25 hours

Average User Rating: 4.9 (837 ratings)

Review:

Students found Professor Nader’s Brand Management course immensely helpful, offering a transformative perspective on business, brand, and behavior alignment. The well-framed curriculum, enriched with practical examples and insightful interviews, stood out as a wonderful learning experience. The instructor’s passion and depth of knowledge resonated with learners, making complex concepts accessible. Despite minor critiques, the course received praise for clear explanations, inspiring interviews, and hands-on assignments. This digital marketing course uniquely combines theoretical insights with real-world applications, making it an essential and enriching experience for those seeking to master brand management. 

Course #14: Search Engine Optimization Fundamentals

Are you prepared to decipher the mysteries of online visibility and elevate your digital footprint? Sign up for this  in-depth Google SEO Fundamentals course on Coursera, and acquire the expertise to steer through the dynamic terrain of digital marketing. This course transcends the rudimentary, delving into the complexities of search engine algorithms and their influence on organic search outcomes. Uncover the crucial components of devising a solid SEO strategy, from choosing and researching keywords to comprehending consumer psychology and search patterns. This distinctive methodology breaks down the learning path into four modules, each concentrating on different facets such as On-page SEO, Off-page SEO, Technical SEO, and advanced keyword formulation. With a mix of videos, readings, quizzes, and stimulating discussions, you’ll not only understand the theoretical concepts but also gain practical experience in implementing them in real-world situations. Boost your marketing prowess and make a splash in the digital world – because in today’s era, visibility equates to success. Enroll in our digital marketing course today and leave your digital footprint!

Offered by: University of California via Coursera

Instructed by: Rebekah May (SEO manager and instructor)

Price: free

Skills and Knowledge Imparted:

  1. Keyword research
  2. Marketing
  3. Mathematical optimization

Difficulty Level: all levels

Duration and Total Lectures: 13 hours

Average User Rating: 4.7 (1,534 ratings)

Review:

In the reviews analyzed, students found the “Fundamentals of SEO” course highly beneficial for gaining practical knowledge and skills in the field. While some acknowledged minor issues like disorganized information about the “stages of search,” they appreciated the wealth of useful content. Students highlighted the instructor’s impressive teaching style and the course’s emphasis on hands-on learning through exercises, peer reviews, and assignments. The balanced mix of theory and practical application, along with comprehensive and up-to-date information, set this course apart. Students expressed confidence in applying their newfound SEO knowledge to real-world scenarios, making it a recommended choice for anyone entering the SEO field.

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Course #15: Viral Marketing and How to Craft Contagious Content

Ever wondered why some ideas spread like wildfire while others fizzle out? Our digital marketing course, “Viral Marketing and How to Craft Contagious Content,” offered by the University of Pennsylvania, is your key to understanding this phenomenon. This course, led by Professor Jonah Berger, author of the best-selling book “Contagious: Why Things Catch On,” will equip you with the skills to make your ideas, brands, or products catch on. You’ll learn how to craft contagious content, build stickier messages, and use the power of social networks to spread information and influence. This course stands out from others as it not only provides theoretical knowledge but also practical insights into making any idea more memorable and influential. It’s perfect for anyone looking to increase their influence, generate more word of mouth, and make their campaigns more shareable on social media and beyond. So, are you ready to elevate your online marketing game and make your mark in the digital realm? Enroll today and let’s get started!

Offered by: University of Pennsylvania via Coursera

Instructed by: Jonah Berger (marketing professor)

Price: free

Skills and Knowledge Imparted:

  1. Social network
  2. Viral marketing
  3. Marketing strategy.

Difficulty Level: all levels

Duration and Total Lectures: 6 hours

Average User Rating: 4.7 (3,245 ratings)

Review:

In the pursuit of enhancing their marketing skills, students found the course “How to Craft Contagious Content” to be a mixed bag. While some expressed disappointment in its brevity and suggested that the content could be gleaned from the book “Contagious,” others commended its engaging and informative nature. Some lauded the course for offering practical insights applicable to marketing roles, while others sought more depth, practical exercises, and business case studies to augment their learning. Despite varying opinions, students generally acknowledged Professor Jonah Berger’s expertise and teaching methods. The course was deemed valuable for its micro approach to understanding public behavior, introducing students to the behavioral psychology of consumers. Overall, the course left an impression of being informative, albeit with room for improvement in terms of practical application and depth.

Course #16: Entrepreneurship: Growth Strategies

Are you ready to scale your start-up smartly and effectively? This digital marketing course, “Entrepreneurship 3: Growth Strategies,” is your key to mastering the art of successful scaling. This course, part of the Entrepreneurship Specialization, equips you with an understanding of the essential elements of successful scaling, including demand generation, customer acquisition, adoption, diffusion, and demand forecasting. You’ll learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. You’ll also delve into the nuts and bolts of building a sales process, partnerships, and supply relationships, and explore the crucial components of attracting, developing, and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise. What sets this course apart is its focus on practical insights and strategies that are crucial for start-ups as they move from launch to growth. So, are you ready to take your start-up to new heights? Enroll today and let’s grow together!

Offered by: Wharton Online via Coursera

Instructed by: Wharton marketing faculty

Price: free

Skills and Knowledge Imparted:

  1. Strategic management
  2. Growth strategies
  3. Marketing
  4. Entrepreneurship

Difficulty Level: beginner

Duration and Total Lectures: 9 hours

Average User Rating: 4.7 (1048 ratings)

Review:

Students found the Entrepreneurship course to be a valuable resource for launching and growing businesses. The practical insights, particularly in cultural/hiring aspects and the challenges of Week 3, were highlighted. The course’s applicability to real-life scenarios, such as attracting talents and shaping organizational culture, resonated positively. Some students noted the intensity and comprehensive content, appreciating the instructors’ speaking and teaching styles. While some faced challenges with course length, others commended the well-structured information, insights, and relevance to startup consulting. Overall, the course received praise for its practicality, value, and applicability to entrepreneurial endeavors.

Course #17: Engagement & Nurture Marketing Strategies

Ever wondered how to effectively engage your audience and nurture your brand’s online presence? Our digital marketing course, “Engagement & Nurture Marketing Strategies,” part of the Social Media Marketing Specialization, is your answer. This course offers you the opportunity to learn two of the most potent social strategies used by successful organizations today. You’ll gain insights from real-world best practice examples and understand the metrics used to measure success. The course emphasizes the importance of infographics and the significant impact a well-designed landing page can have on your bottom line. You’ll put all the social skills you’ve acquired into action, creating a multimedia filter and focus blog to demonstrate how social media can enable real-time marketing results. By the end of this course, you’ll have a strategic plan to reach your target consumer markets and will know when to use or avoid specific social marketing strategies. What sets this course apart is its practical approach, making it perfect for those looking to make a real impact in the digital marketing realm. Ready to make your mark online? Enroll today!

Offered by: Northwestern University via Coursera

Instructed by: Randy Hlavac (CEO of Marketing Synergy, Inc)

Price: free

Skills and Knowledge Imparted:

  1. Social marketing
  2. Social media
  3. Marketing strategy
  4. Content writing

Difficulty Level: all levels

Duration and Total Lectures: 9 hours

Average User Rating: 4.8 (944 ratings)

Review:

Students found the Engagement & Nurture Marketing course to be highly beneficial, gaining insights they could immediately apply to their work. The course’s focus on practical strategies for social media marketing, particularly in engagement and nurture, set it apart. Participants appreciated the hands-on experience, including developing blog posts, and praised the instructors for their expertise. Some suggested updating the course content, while others found it transformative, changing their approach to marketing. The real-world applicability, structured lectures, and tools provided were highlighted, making it a valuable resource for those seeking to enhance their social media marketing skills.

Related: 12 Best Online Learning Sites for Courses and Certifications

Course #18: Digital Marketing

Are you ready to dive into the dynamic world of digital marketing? Our Digital Marketing Nanodegree Program is designed to equip you with a 360-degree understanding of the field, along with real-world experience running live campaigns. This comprehensive course covers everything from marketing fundamentals to data and technology, social media marketing, SEO, SEM, digital advertising, and email marketing. You’ll learn how to articulate a business model, develop user personas, plan content, and measure progress with key performance indicators. Plus, you’ll gain fluency in digital marketing metrics, Google analytics, A/B testing, conversion tracking, and much more. What sets this course apart is its practical approach, providing you with the skills you need to succeed in various digital marketing roles. So, why wait? Enroll in our digital marketing course today and launch your career to new heights!

Offered by: Udacity

Instructed by: Udacity marketing experts/instructors

Price: free

Skills and Knowledge Imparted:

  1. Digital marketing
  2. Social media marketing
  3. Facebook marketing
  4. SEO and much more!

Difficulty Level: beginner

Duration and Total Lectures: 3 months

Average User Rating: 4.7 (1241 ratings)

Review:

Students unanimously praised the course, using succinct yet positive comments. They found the program excellent, great, and very beneficial, expressing gratitude for efficient structuring. A student highlighted meeting their mentor’s expectations with resubmissions, acknowledging the effort invested. Some emphasized the fulfillment of practical needs in marketing theory. However, one mentioned minor inconveniences like frequent logins and lack of email notifications. Overall, the majority felt the program was going well, appreciating the content and expressing optimism about its ongoing development. The concise reviews collectively convey a positive sentiment regarding the course’s effectiveness and structure.

Course #19: VIP Digital Marketing Master Course : 31 Courses in 1

Are you prepared to redefine your grasp of digital marketing? This  VIP Digital Marketing Master Course is just what you need! This comprehensive program, featuring 31 integrated courses, goes beyond the conventional, delving into the realms of Instagram, Facebook, SEO, Google Ads, YouTube, Email Marketing, and more. Learn how to establish a professional marketing agency from the ground up and become a successful digital marketing freelancer across all platforms. Unearth effective strategies, advanced website development, and the psychology driving successful advertisements. With VIP support through weekly live calls and a “Social Media Marketing” certificate upon completion, this course, led by Pouya Eti, is your stepping stone to mastering digital marketing, setting up a social media marketing agency, and boosting your business. Whether your goal is to sell your product, freelance in digital marketing, or launch your agency, enroll NOW for a transformative learning journey!

Offered by: Udemy

Instructed by: Pouya Eti (digital marketing expert)

Price: $18.99

Skills and Knowledge Imparted:

  1. Digital marketing
  2. Social media marketing
  3. And marketing fundamentals.

Difficulty Level: all levels

Duration and Total Lectures: 470 lectures, 64.5 hours

Average User Rating: 4.5 (1,479 ratings)

Review:

This practical digital marketing course has garnered praise for its simplicity and effectiveness. Students appreciate the comprehensive coverage, emphasizing practical insights into marketing and management. The course’s distinctive approach caters to beginners, ensuring easy comprehension through clear explanations and supplementary written notes. The instructor’s commitment to simplicity and clarity resonates well, making it a valuable learning experience. While some mention the course could benefit from more updates, its depth, practical knowledge, and instructor’s expertise make it a recommended choice for those venturing into digital marketing, either locally or internationally. Overall, it’s a great investment for both beginners and those aiming to deepen their marketing skills.

Course #20: Fundamentals of Digital Marketing

Are you ready to master the fundamentals of digital marketing and boost your business or career? Our free Digital Marketing course, accredited by Interactive Advertising Bureau Europe and The Open University, is your gateway to success. This comprehensive program offers 26 modules, all packed with practical exercises and real-world examples crafted by Google trainers. From taking a business online, making it easy for people to find a business on the web, reaching more people locally, on social media or on mobile, to tracking and measuring web traffic, selling products or services online, and even taking a business global, this course covers it all. Upon completion, you’ll earn an award that you can showcase on your Skillshop and LinkedIn profiles. What sets this course apart is its emphasis on turning knowledge into action, making it perfect for those ready to make a significant impact in the digital marketing realm. So, are you ready to turn your digital marketing aspirations into reality? Enroll today!

Offered by: Google Digital Garage

Instructed by: Google

Price: free

Skills and Knowledge Imparted:

  1. Business strategies
  2. Content marketing
  3. SEO
  4. E-commerce
  5. Local marketing and a lot more!

Difficulty Level: beginner

Duration and Total Lectures: 40 hours, 26 modules

Average User Rating: 4.9

Review:

The Fundamentals of Digital Marketing by Google platform boasts an impressive average rating of 4.8, reflecting its widespread acclaim. Users appreciate the comprehensive insights and practical knowledge it offers. However, it’s important to note that the platform does not display reviews specific to individual courses, making it challenging to assess course-level feedback. Despite this limitation, the overall positive rating suggests a valuable resource for those seeking foundational knowledge in digital marketing. With Google’s reputation, the platform likely delivers quality content, but users should explore specific courses for more detailed feedback.

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Course #21: Social Media Marketing Specialization

Unleash the power of social media marketing with Northwestern University’s Social Media Marketing Specialization. As the digital landscape continues to evolve and consumers increasingly turn to social platforms for their purchasing decisions, this six-course series empowers you with the most up-to-date insights and skills to navigate this dynamic arena. The courses, which are meticulously curated and frequently updated, cover everything from the fundamentals of social media to the utilization of analytics, influencer marketing, and integrated marketing communications. Dive into subjects such as engagement strategies, content generation, and advertising on platforms like Facebook. Don’t just learn – experience the transformation and make a significant impact on your organization’s social marketing with the Social Media Marketing Specialization from Northwestern University. Enroll today and stay at the forefront of the ever-evolving world of digital marketing.

Offered by: Northwestern University via Coursera

Instructed by: Randy Hlavac (CEO of Marketing Synergy, Inc)

Price: free

Skills and Knowledge Imparted:

  1. Business planning
  2. Digital marketing
  3. Social media marketing
  4. Writing and much more!

Difficulty Level: beginner

Duration and Total Lectures: 4 months

Average User Rating: 4.7 (6,839 ratings)

Review:

Student opinions on the course varied, with some praising its well-organized structure, engaging readings, quizzes, and interactive peer features. On the flip side, others criticized it as outdated, dull, and lacking clear learning objectives. Concerns were raised about excessive book promotions, outdated content, and an overemphasis on Twitter. Technical glitches, including slide errors and issues with peer reviews, were also mentioned. Despite the critiques, positive feedback highlighted specific modules, practical applications, and gained insights. Common themes in the reviews called for course updates, clearer communication, and more engaging content.