13 Social Media Marketing Courses Online

1- Digital Marketing Program

2- Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy

3- Social Media Marketing – Complete Certificate Course

4- Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

5- Social Media Management – The Complete 2019 Manager Bootcamp

6- Social Media Marketing Specialization

7- Digital Media and Marketing Strategies

8- Marketing in a Digital World

9- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

10- Search Engine Optimization (SEO) Specialization

11- Marketing Mix Implementation Specialization

12- Viral Marketing and How to Craft Contagious Content

13- Business Foundations Specialization

 

13 Social Media Marketing Courses Online

Course #1: Digital Marketing Program 

With advancing technology, strategies of online networking have made much progress. And this program will assist you in staying informed about that. Because themes present in this social media marketing course explore advertising system. And understanding desires of clients. As well as creating methods for content.
 
Furthermore, perform interesting social media marketing tasks. And gain bits of knowledge into what your clients need. Understand the role of human psychology in creating advertisements. And identify a genuine test in business and think of an answer. Discover best practices and tips. Also use the business guides to see how the hypothesis functions. Finally, complete all evaluated activities with a guaranteed score of 80%.

Offered by: Kellog Executive Education

Instructed by: Mohanbir Sawhney (McCormick Foundation)

Price: $2,600

Skills and Knowledge Imparted: 

  1. Getting a hang of how marketing works in today’s digital world. 
  2. Understanding what customers want. 
  3. Strategies to build content that will sell.
  4. Brand storytelling in a digital world. 
  5. Speeding up the process of sales through marketing techniques.

Difficulty Level: all levels

Duration and Total Lectures: 2 months 

Average User Rating: 4.5

Review:

Participants come from a wide range of industries. Such as retail, telecommunications, hospitality, global shipping. And even automotive and manufacturing. But this course helped them all learn more about the field.  

Course #2: Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy

This course will take your Facebook marketing understanding from beginner to expert level. Because it dives into every part of Facebook and its Ads Manager. The things you will find out about Facebook are stunning. And they will help advance your presence on the web. You will have the option to streamline your Facebook promotions. That will lead to major changes and less expenses. Spend less to make and use every sort of Facebook advertisement. Discover new clients that will drive your image higher than ever.

Instructed by: Course Envy

Price: $14.94

Skills and Knowledge Imparted: 

  1. Getting better at managing ads on Facebook.
  2. Implementing advanced tracking strategies on Facebook.
  3. Understanding your sales and how you can improve them.
  4. Working with advanced features available in Facebook Business Manager.
  5. Understanding Facebook marketing.

Difficulty Level: all levels

Duration and Total Lectures: 101 lectures, 9 hours

Average User Rating: 4.5 (18,934 ratings)

Review:

Users said taking this course was an outstanding experience. The tutor takes his time to explain everything in detail. And responses to questions are provided very fast. So, if you are a looking for Facebook marketing course, no matter your experience, this course will do.

Course #3: Social Media Marketing – Complete Certificate Course

The most comprehensive, best-selling social media marketing course on Udemy. Prepared to take your business viral? Grasp the influence of social media marketing with this broad course. Because it includes everything. From Twitter and Facebook to blogging and content promotion. Online networks, for example, Twitter, have many clients waiting for you. So, get going by signing up with this course. 
 
Because this course has an extensive take on all internet-based life sites. Thus it will take you from a social nobody to an influential social presence. And it will do so by making use of its proactive methods. It is thus far one the most thorough online courses of social marketing. Because it gives students an incredible range of abilities. Abilities they can use to enter the universe of social media marketing. 

Offered by: Udemy

Instructed by: SO ME Academy

Price: $12.34

Skills and Knowledge Imparted: 

  1. Understanding basics of social media marketing.
  2. Conducting a financial survey of an organisation.
  3. Planning social media marketing goals.
  4. Creating a vision for your social media campaign. 
  5. Building a social media strategy.
  6. Understanding basics of YouTube, Facebook, Twitter, and Instagram.
  7. Using advanced features of popular social networks.
  8. Understanding fundamentals of content.

Difficulty Level: all levels

Duration and Total Lectures: 75 lectures, 3.5 hours 

Average User Rating: 4.2 (7,965 ratings)

Review:

Every individual section in this course is explained very well with examples. Because there are above 14 case studies for understanding those concepts. This social media marketing course is very useful for further achievement in marketing. 

Course #4: Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

If you need to be effective with social media marketing then this Udemy course is perfect for you. Because you will gain skill in standards and procedures. Ones that work for over 500+ organizations and customers! Such as Facebook, Twitter, Google, YouTube, LinkedIn, and WordPress.
 
So, get going and learn social media advertising from over 10 platforms. You will be able to upgrade your advertisements for expanded transformations and commitment. And at the same time diminishing expenses. Furthermore, you will be able to develop your page likes and account following. All this will enable you to discover new clients. After all, you need them to drive your image and income higher than ever.

Offered by: Udemy

Instructed by: Course Envy

Price: $12.34

Skills and Knowledge Imparted: 

  1. Creating high quality paid ads on all social media platforms.
  2. Learning Instagram Marketing and how to monetize this social platform.
  3. Getting to know Twitter Marketing strategies.
  4. Mastering YouTube marketing, including layout, content creation, and video ads.
  5. Optimizing your LinkedIn profiles. And using LinkedIn ads to grow your business.

Difficulty Level: all levels

Duration and Total Lectures: 92 lectures, 8 hours

Average User Rating: 4.5 (5,958 ratings)

Review:

This recommended course meets users’ expectations. Because there’s lots of tip and tricks in it. And new stuff you will learn about social media marketing. It’s a great source of information. To conclude, both beginners and advanced social media marketers will learn lots here.

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Course #5: Social Media Management – The Complete 2019 Manager Bootcamp

Do you want to gain financial freedom? And work from anywhere on the planet? Then this is the course for you. All you will need for it is motivation to learn. This class is your ultimate guide to being your own boss. But the question is, where to start from? Social media! Because as social platforms keep growing, there are many opportunities. Opportunities that allow you to work as a freelance social media manager. You can begin earning online by managing social media accounts for small businesses. Even that in a short span of time! And this course shows you how.
 
So, by the end of this course, you will have everything you need to get started and earning fast. Because it teaches you everything about major social media platforms. Even if you have never worked on them before. But why choose this course over another? Because it covers pretty much everything. That is, from basic social media marketing and management to advanced growth tactics. Furthermore, get access to helpful resources. Such as email templates, checklists, contracts, client reports and more. 

Offered by: Udemy

Instructed by: Lottie Mosley (social media manager and content writer)

Price: $12.34

Skills and Knowledge Imparted: 

  1. Creating flawless content for your clients.
  2. Best tools to use as a social media manager. And step-by-step instructions on how to use them.
  3. Driving sales through social media. And creating reports for your clients.
  4. Efficient ways to grow social media accounts. And win thousands of followers.
  5. Finding your first client.
  6. How to find your first assistant. 

Difficulty Level: all levels

Duration and Total Lectures: 88 lectures, 9 hours

Average User Rating: 4.4 (3,339 ratings)

Review:

Users found this an excellent course. Because it was well-planned, with lots of good information explained in detail. But you will need to have basic knowledge of managing social media before taking this class. 

Course #6: Social Media Marketing Specialization 

In 2018, Buffer conduced a review of organizations. And they found 29% people having compelling social media marketing programs. Furthermore, another study about buyers was conducted by Tomoson. And they discovered 92% buyers trust product suggestions from other individuals. But not from brand content. 47% read online journals created by specialists to find new patterns. And 35% utilized web journals to find new items and administrations. Likewise, 20% of ladies on social media considered items by bloggers they knew.
 
This FREE Social Media Marketing Specialization aims for two things. It gives social analytics tools. And prepares you to turn into a strong social media presence. You will gain information about forming a social media advertising campaign even. Thus in each course, you will get unique toolboxes to be an expert in social media marketing.

Offered by: Northwestern University via Coursera 

Instructed by: Randy Hlavac (CEO, Marketing Synergy Inc)

Price: free

Skills and Knowledge Imparted: 

  1. Business planning
  2. Digital marketing
  3. Social media marketing

Difficulty Level: beginner

Duration and Total Lectures:  5 months 

Average User Rating: 4.6 (3,249)

Review:

49% students started a new career after this course. Thus it is a great course. Because it shares and recommends useful tools if you’re doing social media marketing or eager to do so.

Course #7: Digital Media and Marketing Strategies

The increase in technology gives organizations a different sort of advantage. That advantage allows them to connect with buyers at an exceptional rate. Likewise, detailed information about customers can be used to target their desires. Following the Digital Marketing Channels: The Landscape, this course explores more than that. Because it focuses on central procedures of planning a digital marketing campaign. And the role of various digital channels in an integrated marketing communication

Offered by: University of Illinois at Urbana-Champaign via Coursera 

Instructed by: Mike Yao (associate professor of digital media)

Price: free

Skills and Knowledge Imparted: 

  1. Mobile marketing
  2. Social media
  3. Planning
  4. Digital marketing

Difficulty Level: beginner

Duration and Total Lectures: 15 hours

Average User Rating: 4.4 (1,288 ratings)

Review:

The course material is very well-presented. It is very condensed and practical. Furthermore, it exceeds expectations. Thus users claim it’s much better than any other online social media courses they’ve taken.

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Course #8: Marketing in a Digital World

Digital devices are changing the marketing trends today. Even 3D printing has a role to play here. And they are doing so by moving the perceived leverage from firms to shoppers. This course focuses on that revolution. Promotion in a digital world is one of the most mainstream seminars on Coursera. With more than 150,000 learners and is evaluated by Class Central as one of the top 50 open online courses of all time.
 
This course is offered by the University of Illinois. And it is an adaptable, completely certified online MBA at free cost. Also, this is course 1 of 7 in the Digital Marketing Specialization.

Offered by: University of Illinois via Coursera 

Instructed by: Aric Rindfleisch (professor of marketing)

Price: free

Skills and Knowledge Imparted: 

  1. Social media marketing
  2. Digital marketing
  3. Sales strategies

Difficulty Level: beginner

Duration and Total Lectures: 29 hours

Average User Rating: 4.7 (5,839 ratings)

Review:

This social media marketing course online helps students even with no prior knowledge. Thus it helps them understand basic concepts. And it enhances their interest in marketing too. In fact, 49% students started a new career path thanks to this course.

Course #9: Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

This course aims to teach introductory theories of social media marketing. That theory and strategy enables marketers to apply data analytics to real-world challenges. This course is part of the MBA program offered by the University of Illinois. And it is the second course out of the 7 in the Digital Marketing Specialization. The topics cover useful concepts, such as how a strong social presence affects your sales. 

Offered by: University of Illinois via Coursera

Instructed by: Kevin Hartman (professor and analytics head of College of Business, Google)

Price: free

Skills and Knowledge Imparted: 

  1. Social media trends.
  2. Digital marketing
  3. Measuring marketing performance
  4. Managing that performance.

Difficulty Level: all levels

Duration and Total Lectures: 13 hours

Average User Rating: 4.5 (2,842 ratings)

Review:

The material is well-covered. And the lecturer gives clear and interesting examples through videos. Students enjoyed this course; particularly the professor’s teaching style. To conclude, you will find this a smooth course. 

Course #10: Search Engine Optimization (SEO) Specialization

This specialization teaches you to streamline content to get best search engine rankings. You’ll become familiar with the hypothesis behind Google search and other internet platforms. Also, you’ll construct tests applicable to professions in social media marketing online. Tests to increase local and international viewers. And to get direct search-based site reviews. Finally, tests to adjust search engine optimization with business techniques. Furthermore, each course expands on concepts from past courses.

Offered by: University of California via Coursera 

Instructed by: Rebekah May (SEO manager and lead SEO instructor at

University of California). Eric Enge (CEO of Stone Temple Consulting). And Dave Lloyd (senior manager at Adobe Systems)

Price: free

Skills and Knowledge Imparted: 

  1. Search Engine Optimization (SEO)
  2. Social media marketing
  3. Searching with keywords.
  4. Content marketing

Difficulty Level: beginner

Duration and Total Lectures: 4 months

Average User Rating: 4.6 (3,731)

Review:

Courses in this specialization are rather intense. But at the same time, they are more valuable than users expect them to be. They make you gain new insight and practical techniques you can put into practice right away.

Course #11: Marketing Mix Implementation Specialization

This specialization explores the set of marketing skills and strategies. Investigate the four main ideas of the marketing model. They are also called the 4 P’s. And they are Product, Pricing, Place and Promotion.
 
This course centers around usage. So, you can apply the exercises to your work or to a business thought that you are considering taking to market. Additionally, after finishing these courses, you can take part in the Capstone Project. There, you can use what you have learned by running a genuine product through the marketing blend. 

Offered by: IE Business School via Coursera 

Instructed by: Ramon Diaz-Bernardo, Martin Boehm and other marketing professors from IE Business School

Price: free

Skills and Knowledge Imparted: 

  1. Pricing
  2. Communication
  3. Product management
  4. Marketing

Difficulty Level: beginner

Duration and Total Lectures: 3 months

Average User Rating: 4.6 (1,896)

Review:

50% students starting new careers after this course. Thus students considered among the best courses of its kind. Especially for those looking to refresh their knowledge of brand management. All the concepts are explained well. To conclude, this content provides a solid foundation of social media marketing.

Course #12: Viral Marketing and How to Craft Contagious Content

Ever wondered why a few things become prevalent, and others don’t? Why a few items become hits while others flop? Why a few thoughts take off while others don’t? What are the key thoughts behind viral advertising? This course clarifies how things catch on. For it is aimed at helping you promote your thoughts, brands or products. You’ll figure out how to build your impact on social media. How to be more verbal. And how to use your organization’s status for making your voice heard.
 
Professor Jonah Berger discusses standards from his book. And simplifies effective procedures so you can use social buzz to make viral content. After this course, you’ll have a better comprehension of how to create viral content. And how to fabricate stickier messages, and get any thought or product to catch on. To conclude, you will find this course very practical.

Offered by: University of Pennsylvania via Coursera 

Instructed by: Jonah Berger (marketing professor at The Wharton School)

Price: free

Skills and Knowledge Imparted: 

  1. Social networking
  2. Viral marketing
  3. Marketing strategies

Difficulty Level: all levels

Duration and Total Lectures: 6 hours

Average User Rating: 4.7 (2,785)

Review:

51% students started a new career after completing this course. It has a pleasant tone. And many tangible illustrations that bring the theory to life. Also, it has a well-balanced pace. And it can be complemented by a practical exercise. But is perfect otherwise for working professionals who don’t have much time.

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Course #13: Business Foundations Specialization

Tackle real business problems. And build important business skills in marketing, finance, and related fields. In this specialization, you’ll develop fundamental skills in the language of business. And that can be used to shift to another field even. Or you can start your own independent business. In fact, you can even apply to business college to proceed with your training. You’ll get familiar with the essentials of marketing, accounting, operations, and finance. In the last Capstone Project, you’ll be applying skills learned. And get to build a go-to-advertise technique to address genuine business challenges.

Offered by: University of Pennsylvania via Coursera 

Instructed by: David Bell, Peter Fader and other marketing professors from Wharton School.

Price: free

Skills and Knowledge Imparted: 

  1. Marketing strategies
  2. Accounting in the world of social media. 
  3. Managing social and human capital.
  4. Corporate financing
  5. Operational management  

Difficulty Level: beginner

Duration and Total Lectures: self-paced

Average User Rating: 4.7 (13,071)

Review:

This free social media marketing course can be taken with no experience in this area. Because it has many practical examples. And it enhances students’ perspectives. Furthermore, it can even be taken parallel to ongoing courses. Because the cases discussed in here help to analyze applications of marketing ideas.

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