22 Best Digital Marketing Courses, Certifications and Trainings

1- Online Marketing Foundations

2- Marketing Tools: Digital Marketing

3- Product Strategy

4- Digital Marketing Professional Certification

5- Digital Marketing Strategies

6- The Complete Digital Marketing Course – 12 Courses in 1

7- Digital Marketing Masterclass – 23 Courses in 1

8- [2020] Growth Hacking with Digital Marketing (Version 7.1)

9- The Complete Digital Marketing Guide – 18 Courses in 1

10- Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

11- Simplilearn’s Digital Marketing Specialist Program

12- AMA’s Digital Marketing Certification

13- Digital Marketing Specialization

14- Brand Management: Aligning Business, Brand and Behaviour

15- Search Engine Optimization Fundamentals

16- Viral Marketing and How to Craft Contagious Content

17- Entrepreneurship: Growth Strategies

18- Engagement & Nurture Marketing Strategies

19- Digital Marketing

20- VIP Digital Marketing Master Course : 31 Courses in 1

21- Fundamentals of Digital Marketing

22- Social Media Marketing Specialization

 

Digital Marketing Courses

Course #1 : Online Marketing Foundations

It’s great when you have an online platform you can showcase your products/services in. But what good is it when you cannot reach enough audience? Branding and marketing, therefore, are key factors to showcase your business online. With the right marketing tools, you can become a successful entrepreneur even. So, this Digital Marketing course brings to you marketing techniques in today’s digital world.

However, its take on the subject is different. Because the instructor, Brad Batesole, explains those techniques in simple terms using demonstration. Thus, you will gain important digital marketing skills in under 24 hours! And with that, you can generate traffic on your site higher than before. For instance, learn how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads.

Offered by: Lynda LinkedIn Learning

Instructed by: Brad Batesole (partner at Madecraft, instructor at LinkedIn Learning and growth marketer)

Price: $29.99

Skills and Knowledge Imparted:

  1. Search Engine Optimization (SEO)
  2. Mobile marketing
  3. Content marketing
  4. Web analytics
  5. Digital marketing Strategy
  6. Email marketing

Difficulty Level: beginner

Duration and Total Lectures: 13 lectures, 4.5 hours

Average User Rating: 4.6

Review:

Its classes like these that can really break down complexities about digital marketing. And help you generate traffic and consequently market your online business properly. The instructor has made everything simple, with real-world demonstrations. Overall, it’s a simple yet effective class to learn online digital marketing strategies.

 

Course #2: Marketing Tools: Digital Marketing

Being a digital marketer in today’s modern world, it might be overwhelming sometimes to identify best digital marketing solutions. Especially when there are a lot of them at your disposal. So, how can you decide which ones suit you and your business the most?

By taking this course, you might find that out by yourself. Because in this online marketing course, marketing expert Anson Alexander explores tools available across different areas of digital marketing. Thus, he provides you with key insights about each of them along the way. Furthermore, Anson covers industry-leading solutions for social media marketing and other domains.

Offered by: Lynda LinkedIn Learning

Instructed by: Anson Alexander (video author, web marketer, content creator and instructor)

Price: $34.99

Skills and Knowledge Imparted

  1. Marketing strategy
  2. Digital marketing
  3. Email marketing
  4. Social media marketing

Difficulty Level: beginner

Duration and Total Lectures: 7 lectures, 1.5 hours

Average User Rating: 4.6

Review:

After finishing this digital marketing training, you’ll be in a better position to decide what’s best for your business. And you will have learned that in under 2 hours! Thus, this is one of the fastest ways to improve your sales. And become familiar with commonly used digital marketing strategies today.

Course #3: Product Strategy

Interested in building a career or moving to job profiles, such as a product strategist? And developing marketing ideas for your organization. If so then this is THE course for you. The lectures take you through the lifecycle of a product from the initial stage to managing its evolution and growth. Focus on the marketing aspects that allow you to reach out to customers and customize the end results to fit their requirement.

Additionally, you will explore various case studies and attempt assignments at regular intervals. Analyze the demand for a potential product and define the requirements. Attempt the quizzes to check your grasp on the topics covered. Work on application-based exercises to gain hands-on experience. Learn from the industrial examples and real-life experience of the instructor. Pass the course with at least 80% to earn the certificate.

Offered by: Kellog School of Management

Instructed by: Mohanbir Sawhney (marketing professor and director)

Price: $2,600 (flexible)

Skills and Knowledge Imparted:

  1. Understanding product strategy
  2. Analyzing product opportunities
  3. Designing the business model
  4. Product development and a lot more!

Difficulty Level: All levels

Duration and Total Lectures: 2 months

Average User Rating: 4.5

Review:

The instructor is a highly qualified and experienced professional. Most of the learning styles are catered to in this digital marketing course. And case studies of top companies, such as Uber and Cisco, are included. Thus, you get a superb idea of how digital marketing strategies are being implemented today.

 

Related: 13 Best Social Media Marketing Courses Online in 2020 [Free Courses Included]

 

Course #4: Digital Marketing Professional Certification

This professional digital marketing certificate program is based on 4 courses. They will help you learn all the essential digital marketing skills and strategies. Highly reputed Wharton marketing faculty have designed and taught this course. Thus, you will be learning from some of the best experts in the field. There is a gap that exists today between the digital marketing needs and those that can fulfill those needs.

But with this online marketing course, you will be on your way to help fill that gap. Because through the 4 courses in this program, you will learn to apply everything you have learned. And even that in a short span of time. For instance, you will be able to learn and then apply practices to generate and leverage the power of social media. That will in turn spread your products and messages to larger audience.

Offered by: The Wharton School of the University of Pennsylvania via edX

Instructed by: Wharton’s marketing faculty

Price: $585 per course

Skills and Knowledge Imparted:

  1. Digital marketing tools
  2. Social marketing
  3. Understanding client relationships.

Difficulty Level: intermediate

Duration and Total Lectures: 5-6 weeks per course

Average User Rating: 4.5

Review:

Course #5: Digital Marketing Strategies

Today’s world of digital marketing and media has evolved in its use of practices and tools. Therefore, it has become quite inevitable to know of those practices and tools. This Digital Marketing Certification brings to you an overview of the advanced digital marketing and media strategies. For instance, artificial intelligence. And it teaches the workings of those strategies in the world of digital marketing today.

So, get to use various techniques to understand requirements of customers. And optimize your business tactics accordingly. To conclude, this course teaches different types of learners how modern marketing is powered by data and optimized by artificial intelligence. And the audience targeted includes business leaders, managers, and marketing professionals.

Offered by: Kellogg School of Management

Instructed by: Mohanbir Sawhney (marketing professor and director)

Price: $2600

Skills and Knowledge Imparted:

  1. Understanding customer behaviors.
  2. Execution of business plans to increase sales.
  3. Advanced marketing tools and strategies.

Difficulty Level: intermediate

Duration and Total Lectures: 2 months

Average User Rating: 4.5

Review:

This is a very useful digital marketing course. Especially in terms of advancements being made in the world of digital marketing and media. You get to learn about advanced technologies and strategies in this field as they’re released. The content is well-structured too. And the instructor is an expert in the field. So, you’ll be learning from the best of the best.

Course #6: The Complete Digital Marketing Course – 12 Courses in 1

Want to learn digital marketing from the best? Then join 300,000+ students in this bestselling digital marketing course on Udemy! It’s among the most comprehensive courses of the field. Because it’s comprised of 20+ hours of training and quizzes for you to follow. Furthermore, it covers must-know marketing tools used in today’s world. For instance, search engine optimization, YouTube and Facebook marketing. To conclude, this is a 12 in 1 course and therefore is among the best and most thorough courses you will come across for learning digital marketing.

Offered by: Udemy

Instructed by: Rob Percival (web developer and teacher) and Daragh Walsh (instructor)

Price: $18.99

Skills and Knowledge Imparted:

  1. How to grow a business online from scratch.
  2. Making money as an affiliate marketer.
  3. Landing a high-paying job in digital marketing.

Difficulty Level: all levels

Duration and Total Lectures: 254 lectures, 23.5 hours

Average User Rating: 4.4 (86,020 ratings)

Review:

This is a very interactive course with projects, checklists and practicable lectures built into every section. With 12 courses, you will gain knowledge and skills that most learn through expensive study material. Finally, concepts taught are to the point.

 

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Course #7: Digital Marketing Masterclass – 23 Courses in 1

Are you looking for fast, effective ways to grow your own business? Or to land a job in this hot marketing industry? Or even just to help a client increase their business? This online marketing course checks all these things on your to-do list of digital marketing. And there are useful bonuses this module provides you. For instance, downloadable checklists to keep you on track. Downloadable guides to help you take action. And case studies to show you how taught strategies are being currently implemented. Finally, you will be learning from social media marketers who have been using digital marketing to grow their own six-figure businesses. So, you will be sure to get the wisdom on how to do so for your own project.

Offered by: Udemy

Instructed by: Phil Ebiner (instructor), Diego Davila (social media innovator) and Video School Online Inc.

Price: $18.99

Skills and Knowledge Imparted:

  1. Digital marketing strategies.
  2. Improving brand identity.
  3. And growing your brand’s audience.
  4. Using social media marketing platforms.

Difficulty Level: all levels

Duration and Total Lectures: 323 lectures, 33 hours

Average User Rating: 4.4 (9,762 ratings)

Review:

This is also one of the most comprehensive digital marketing courses on Udemy and online, in general. The instructors really know what they’re talking about. They’re not just experts in the field. But have been reaping benefits of digital marketing for years themselves. And they’re nice enough to teach you to accomplish the same.

 

Course #8: [2020] Growth Hacking with Digital Marketing (Version 7.1)

Who doesn’t want their sales to go up? Or to target more and more audiences? However, such tasks require a lot of time, effort and skill. But with this digital marketing course in existence now, you can save yourself a lot of those resources. Because with this 9-hour-long course, you will go from a beginner to an advanced practitioner of growth hacking. That is the umbrella term used to refer to strategies/tools that grow your business. And growth means more user traffic. More sales. And more conversion rates. More clients and, more of everything!

Who wouldn’t want that? So, hurry up and enroll in this amazing course right away.

Offered by: Udemy

Instructed by: Davis Jones (chief learning officer at Eazl) and Maja Voje (growth strategist)

Price: $18.99

Skills and Knowledge Imparted:

  1. Techniques to improve digital marketing results.
  2. How to tell better stories and write marketing content.
  3. Growing social media audiences.
  4. How to automate email marketing.

Difficulty Level: all levels

Duration and Total Lectures: 86 lectures, 9 hours

Average User Rating: 4.4 (4,609 ratings)

Review:

There are many vast and inter-linked principles covered in this course. Principles about how to grow as a digital marketer. But due to the instructors’ skill and knowledge, you get a good grip on them. To conclude, this is a good course to learn to grow your business in a short span of time.

 

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Course #9: The Complete Digital Marketing Guide – 18 Courses in 1

In this Complete Digital Marketing Training, you get to have 18 courses in 1, instead of buying 18 different digital marketing courses. This, this Course has it all! Also, it is a 100 % practical course. So, prepare for real time hands-on experience starting from the first lecture itself. It probably does not get more efficient than this module. Especially since it has so much covered in one space. After this course, you will be in a better position to work on your business. For instance, you will know best practices to expand your online business. But you will also be able to work as a digital marketing freelancer from home. Furthermore, this course’s skill set will enable you to get hired as a digital marketing expert even.

Offered by: Udemy

Instructed by: Robin and Jesper (digital marketing startup experts)

Price: $18.99

Skills and Knowledge Imparted:

  1. Setting up your website, design it and post content on your blog.
  2. Driving traffic to your new website.
  3. Creating and converting Facebook ads.
  4. Creating ads using Google Ads.
  5. Optimizing your website and YouTube videos with SEO (search engine optimization).
  6. Marketing on the biggest 8 social media platforms.
  7. Creating Facebook messenger chat bots.
  8. Using Google Analytics to understand your audience.
  9. Doing market research to see what markets are most profitable.
  10. Building landing page and sending out email to your targeted audience.

Difficulty Level: all levels

Duration and Total Lectures: 602 lectures, 78.5 hours

Average User Rating: 4.5 (3,897 ratings)

Review:

You will learn a whole lot form this course. For it’s even better than some of the other best-selling courses on Udemy. Thus, it’s even more detailed. Furthermore, teaching is on-screen and everything is shown step by step. To conclude, it’s one of the top courses of its type.

Course #10: Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

This digital marketing course is so complete that it will take at least 3-4 months. But your hard work will totally pay off as you practice things learned here. Things such as how to effectively and immediately set up your very own WordPress site. And using specific digital marketing tools to promote your services. Additionally, you will be taught to build powerful landing pages to increase sales. Marketing biases prevalent among customers today can be used to your advantage. For instance, they are powerful forces to bring huge sales. And this course teaches you just how. If used ethically, you can use those biases to convince people toward your goals. Therefore, get your hands on lucrative tips and tricks to grow your business via digital marketing.

Offered by: Udemy

Instructed by: Pouya Eti (digital marketing expert) and Alireza Etemadi (photographer and digital marketer)

Price: $24.99

Skills and Knowledge Imparted:

  1. Targeting the right audience.
  2. Building an effective website without coding.
  3. Growing sales.
  4. SEO

Difficulty Level: All levels

Duration and Total Lectures: 376 lectures, 55 hours

Average User Rating: 4.4 (2,666 ratings)

Review:

This Digital Marketing course is very well-structured. And the instructor walks you step by step in accomplishing your marketing goals. Plus, he always makes sure to explain why should do certain things and abstain from others. And he also explains a lot about WordPress technology in detail. That is a bonus. To conclude, the course is very comprehensive and covers a lot in detail.

Course #11: Simplilearn’s Digital Marketing Specialist Program

Looking for an all-in-one platform solely dedicated to digital marketing? You will not find many better options than this one. Simplelearn continues to lead learners across the world get jobs faster than ever. After completing this course, you will have clients on the ready to start working with you. Having learned from the best—and that being Silicon Valley instructors—you will have gained a thorough understanding of how the world of digital marketing works.

This is one of the few top-rated platforms focusing on a specific field. After a year, you will have gained skills and expertise that most people gain in years by working on field. Simplilearn’s digital marketing courses include high-quality videos, projects, quizzes, simulation exams, active expert forums, downloadable workbooks, and apps. All that amounts to 200+ hours of e-learning content.

Offered by: Simplelearn

Instructed by: Silicon Valley faculty

Price: $999

Skills and Knowledge Imparted:

  1. Search Engine Optimization
  2. Social media
  3. Pay-per-click
  4. Conversion optimization
  5. Digital analytics
  6. Content, mobile, and email marketing.

Difficulty Level: All levels

Duration and Total Lectures: 75+ classes, 1 year

Average User Rating: 4.9 (3461 ratings)

Review:

Students found the content to be extremely valuable. After completing the certification, more people reached out to participants of this course. Thus, it really puts you straight into the job front. Users give credit to this program for kick starting their career. And they are extremely thankful to Simplilearn. This program even helps those who have changed careers paths and have only started in digital marketing. Furthermore, trainers are experienced and helpful. The course videos are structured in a way that helps you retain the maximum amount of information.

Course #12: AMA’s Digital Marketing Certification

There is a lot to learn in a field like digital marketing. Even if you think you know everything, there will perhaps be something more to learn. However, such an intensive learning requires a lot of time. And time is a luxury that we don’t always have. So, want to cover up as much as you can in as little in, say, an hour? If so, this is the perfect pick for you. Because the American Marketing Association offers a series of digital marketing e-learning certification modules that cover major domains. And those domains include social media marketing and online advertising, among others.

Offered by: AMA

Instructed by: AMA online instructors

Price: $1368

Skills and Knowledge Imparted:

  1. Content marketing
  2. Social media marketing
  3. Search Engine Optimization (SEO)
  4. Video advertising
  5. Google Analytics
  6. Digital marketing strategy

Difficulty Level: beginner/intermediate

Duration and Total Lectures: self-paced (30 hours)

Average User Rating:

Review:

The Digital Marketing Certification is a lot of fun. Especially due to the interactive case studies included in it. Designed for digital marketing beginners, these introductory courses are not as comprehensive as others of the same type. However, professionals interested in the AMA’s Professional Certified Marketer (PCM) credential will benefit the most from these modules.

 

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Course #13: Digital Marketing Specialization

There are many areas to explore when it comes to digital marketing. However, this specialization covers most important ones. And all the while, the focus is on brand communication in a digital world. Those areas include digital marketing analytics, social media marketing, and 3D printing. After this specialization, you will possess a richer understanding of foundations of the new digital marketing landscape. And a new collection of concepts and tools to digitally create, distribute, promote and price products and services. In fact, in 2016, this was one of the top 10 specializations in terms of enrollments. After completing these courses, you can apply the skills on a real-life capstone project set up with Grainger. They are a global B2B supplier.

Offered by: University of Illinois via Coursera

Instructed by: University of Illinois Business faculty

Price: free (Only Pay if you want Certificate)

Skills and Knowledge Imparted:

  1. Digital marketing
  2. Product strategies
  3. Marketing analytics
  4. Data analysis
  5. Mobile marketing
  6. Social media

Difficulty Level: beginner

Duration and Total Lectures: self-paced

Average User Rating: 4.5

Review:

This is truly an eye-opening learning experience. It shows you how you can advance in in the field of digital marketing. Even if you thought you had achieved all you could with it. In fact, 48% participants started a new career after completing this specialization. And 16% received careers benefits. All thanks to this digital marketing Certification. INC Magazine rated the first course in this program as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in top five courses across multiple MOOC providers.

 

Course #14: Brand Management: Aligning Business, Brand and Behaviour

Many people might view brand identity as that being associated to an organization’s visual. For instance, they might associate terms like a logo with what constitutes a brand’s identity. However, this is a very limited view, to say the least. Thus, brands are not only a promise to customers about what appears on the outside. But are also a means of performing business strategy via internal brand-led behavior and culture change. This course delves deep into how that is. Thus, it will take you from simple marketing ideas to complex brand theories and more.

Offered by: London Business School (University of London) via Coursera

Instructed by: Nader Tavassoli (marketing professor)

Price: free

Skills and Knowledge Imparted:

  1. Corporate branding
  2. Brand marketing
  3. Brand management
  4. Brand identity

Difficulty Level: beginner

Duration and Total Lectures: 25 hours

Average User Rating: 4.9 (837 ratings)

Review:

Professor Nader is a great instructor. Thus, he will change the way you view brand management. Furthermore, this digital marketing course is well-framed, with lots of good examples and interviews. However, case studies aren’t global, even though the course caters to global audience.

Course #15: Search Engine Optimization Fundamentals

It is almost impossible to cover digital marketing without giving SEO a look. Search engine optimization is the ultimate factor that decides how good of a digital marketer you are…among other things. That is why Coursera has invested careful attention into bringing you this digital marketing course. Search Engine Optimization Fundamentals is exactly that. It covers all the fundamental concepts, practices and theories you will ever need in this area. For instance, you will gain an understanding of search engine algorithms. But in terms of how they affect search results. Thus, building on such knowledge will enable you to create effective SEO strategies for your digital marketing tasks.

Offered by: University of California via Coursera

Instructed by: Rebekah May (SEO manager and instructor)

Price: free

Skills and Knowledge Imparted:

  1. Keyword research
  2. Marketing
  3. Mathematical optimization

Difficulty Level: all levels

Duration and Total Lectures: 13 hours

Average User Rating: 4.7 (1,534 ratings)

Review:

This is a fundamental course. But it still covers pretty much everything that falls within the category of SEO. In fact, 75% learners went on to start their own careers. And 58% received tangible career benefits from this digital marketing course.

 

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Course #16: Viral Marketing and How to Craft Contagious Content

How do some things on the internet become viral so fast, and other don’t? Why are only some specific platforms famous for services they offer? While many others of the same kind are not even heard of? This course explains how viral content works. And how you can apply related theories to make your own market content viral.

You’ll learn how to use the power of social networks to influence and henceforth grow your business. Many useful principles are drawn upon that will show you how to create virality. And those principles in turn become the guiding hand behind successful marketing campaigns.

Offered by: University of Pennsylvania via Coursera

Instructed by: Jonah Berger (marketing professor)

Price: free

Skills and Knowledge Imparted:

  1. Social network
  2. Viral marketing
  3. Marketing strategy.

Difficulty Level: all levels

Duration and Total Lectures: 6 hours

Average User Rating: 4.7 (3,245 ratings)

Review:

This digital marketing course is very interesting, helpful. And fits to many types of learners who might be working with digital marketing content. Especially those want to make their content effective to the target audience fast. It’s got a pleasant tone, many tangible illustrations that bring the theory to life. And progresses in a well-balanced pace.

Course #17: Entrepreneurship: Growth Strategies

Startups are designed to grow quickly. But you need to be smart if you want to grow successful ones. Thus, this course has been designed to provide you with an understanding of how to accomplish that. Because it contains essential elements that will serve as your guiding light in your entrepreneurship venture(s). Additionally, you’ll learn how to market effectively using best practices of digital marketing, social media, etc. Finally, you’ll cover in detail how to building partnerships and supply relationships. And examine crucial components of attracting, developing and retaining talent in your entrepreneurship project. This is the third course in an entrepreneurship specialization.

Offered by: Wharton Online via Coursera

Instructed by: Wharton marketing faculty

Price: free

Skills and Knowledge Imparted:

  1. Strategic management
  2. Growth strategies
  3. Marketing
  4. Entrepreneurship

Difficulty Level: beginner

Duration and Total Lectures: 9 hours

Average User Rating: 4.7 (1048 ratings)

Review:

You will get a vast amount of knowledge from this amazing course. Knowledge that will help you scale this new-found venture. Additionally, the course is very useful for entrepreneurs. Because it’s worth to review certain topics when you run the company.

Course #18: Engagement & Nurture Marketing Strategies

This is the third course in a social marketing specialization. It is one of its kind. This class introduces learners most effective social strategies used by organizations today. And that isn’t something a lot of digital marketing courses focus on today. Thus, you’ll see real-world best practice examples. For instance, you’ll learn the importance of infographics and the impact a well-designed landing page can have on your business. All the social skills you have learned thus far will be put into action after this course. Hence you will come to realize the importance of social norms to generate marketing results. And you will be able to develop a plan to reach your target consumer markets effectively.

Offered by: Northwestern University via Coursera

Instructed by: Randy Hlavac (CEO of Marketing Synergy, Inc)

Price: free

Skills and Knowledge Imparted:

  1. Social marketing
  2. Social media
  3. Marketing strategy
  4. Content writing

Difficulty Level: all levels

Duration and Total Lectures: 9 hours

Average User Rating: 4.8 (944 ratings)

Review:

This is a different course from the many that form the category of digital marketing education. You will go a long way with the concepts learned thereof. Wharton School’s top faculty members teach this course. So, you’re sure to learn a lot from them.

 

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Course #19: Digital Marketing

If you want to get dirty with the technicalities and theorems that form the body of digital marketing, this course will satisfy you. Udacity’s technical experts in the field have specifically designed the content here. As such, you will find out how you can create marketing content. But also to use social media to amplify your message. And make content discoverable in web searches, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work. Working with Google Analytics is kind of a must to have in today’s world of digital marketing. That is why this Digital Marketing course has paid special attention to it too.

Offered by: Udacity

Instructed by: Udacity marketing experts/instructors

Price: free

Skills and Knowledge Imparted:

  1. Digital marketing
  2. Social media marketing
  3. Facebook marketing
  4. SEO and much more!

Difficulty Level: beginner

Duration and Total Lectures: 3 months

Average User Rating: 4.7 (1241 ratings)

Review:

This is an excellent course. It provides a full, 360-degree view of the key parts of digital marketing. It’s recommended for anyone wishing to up their current marketing skills, enter the field of digital marketing, or grow their business. The projects are amazing, since you are given the opportunity to run live campaigns. Every project provides an important part of the total learning experience.

Course #20: VIP Digital Marketing Master Course : 31 Courses in 1

The title of this course speaks for itself! It’s an all-in-one course…literally. And it probably doesn’t get more comprehensive than this. This online digital marketing course is a complete package for learners who want to learn marketing. Those who wish to start making money with it that learning. And those who want to sell their products…fast. However, if you’re keen on working as a freelancer for other companies or start your own social media marketing agency, this course will greatly benefit you too. It’s got everything. And it’s for everyone. Along the course, you will learn how to build a successful marketing channel as well as a business.

Offered by: Udemy

Instructed by: Pouya Eti (digital marketing expert)

Price: $18.99

Skills and Knowledge Imparted:

  1. Digital marketing
  2. Social media marketing
  3. And marketing fundamentals.

Difficulty Level: all levels

Duration and Total Lectures: 470 lectures, 64.5 hours

Average User Rating: 4.5 (1,479 ratings)

Review:

All the documents within this digital marketing training course are written well. And they’re available with lots of bonuses and prepared templates. Thus, the process of learning and working as a digital marketer becomes easier with this training.

Course #21: Fundamentals of Digital Marketing

Who better to learn digital marketing from than Google? After all, it’s Google. That fact in itself is all you need to know to learn digital marketing from here. It’s a comprehensive course that takes you from basic digital marketing concepts like to complex business strategies. Even though this course comprises of 40 hours of study and 26 modules, you can learn at your own pace. Just imagine having a Google certification on your resume. That alone will do wonders for your digital marketing venture/career, to say the least. You will additionally have unlimited access and video tutorials as part of this digital marketing certification. And it’s all free! So, complete the modules, take the exam and share your certificate. The rest will work itself out.

Offered by: Google Digital Garage

Instructed by: Google

Price: free

Skills and Knowledge Imparted:

  1. Business strategies
  2. Content marketing
  3. SEO
  4. E-commerce
  5. Local marketing and a lot more!

Difficulty Level: beginner

Duration and Total Lectures: 40 hours, 26 modules

Average User Rating: 4.9

Review:

Everyone who has taken this course has ended up working for renowned platforms all over the world. The success stories are all over the web. The content is easy to follow. And the shareable certificate makes it easy for agencies to seek you out.

 

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Course #22: Social Media Marketing Specialization

This is the ultimate go-to specialization if you want to learn a whole lot about social media marketing. After all, it is the most important component forming the larger body of digital marketing. In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. Thus, keeping such facts in mind, this digital marketing specialization was updated in 2014 to ensure learners receive the most up-to-date training. It’s aimed at achieving two goals. Firstly, to introduce learners to best social marketing practices. And secondly, to train them to become an influencer on social media. But this course also gives learners resources to build a complete social media marketing strategy. In each course, you will also receive special toolkits with timely information.

Offered by: Northwestern University via Coursera

Instructed by: Randy Hlavac (CEO of Marketing Synergy, Inc)

Price: free

Skills and Knowledge Imparted:

  1. Business planning
  2. Digital marketing
  3. Social media marketing
  4. Writing and much more!

Difficulty Level: beginner

Duration and Total Lectures: 4 months

Average User Rating: 4.7 (6,839 ratings)

Review:

A great collection of Social Media Marketing courses. Nearly everything is covered. Additionally, the course shares and recommends tools which are helpful if you’re into social media marketing or eager to become one. In fact, 50% learners started a new career after completing this specialization. And 33% got promoted and/or raise in salary.

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