13 Social Media Marketing Courses Online – Free and Paid Courses

1- Digital Marketing Program

2- Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy

3- Social Media Marketing – Complete Certificate Course

4- Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

5- Social Media Management – The Complete 2019 Manager Bootcamp

6- Social Media Marketing Specialization

7- Digital Media and Marketing Strategies

8- Marketing in a Digital World

9- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

10- Search Engine Optimization (SEO) Specialization

11- Marketing Mix Implementation Specialization

12- Viral Marketing and How to Craft Contagious Content

13- Business Foundations Specialization

13 BEST SOCIAL MEDIA MARKETING COURSES COURSEORA

 

Course #1: Facebook Ads & Facebook Marketing MASTERY 2024 | Coursenvy

 

Do you want to learn how to use Facebook Ads and Facebook Marketing to grow your business? Do you want to connect with new audiences and lower your ad costs via Facebook Ads? Do you want to master every aspect of Facebook Ads Manager? If you answered yes to any of these questions, then this course is for you! This course will teach you everything you need to know about Facebook Marketing, from beginner to advanced. You will follow the complete Facebook Marketing Mastery Course, created by Coursenvy, a leading online marketing and social media agency. You will explore how to use and optimize every type of Facebook campaign, custom audience, pixel, and more. You will find new customers that will drive your brand to new heights via online marketing. This course is designed for anyone who wants to learn Facebook Marketing or improve their Facebook Ads skills. This course is comprehensive and up-to-date, covering the latest features and strategies of Facebook Marketing. This course is offered by Udemy, and instructed by Justin O’Brien, a Facebook Ads and social media marketing expert. Don’t miss this opportunity to enroll in the course and take your life and business to the next level with the power of Facebook Marketing!

 

Review Roundup:

 

Students have found the Coursenvy Marketing course helpful, praising its thorough explanations and accessibility. Positive reviews highlight the team’s commitment to transitioning to more engaging video formats in 2024. Real-time examples and step-by-step build-outs are commended, making complex topics like Facebook Ads more understandable. However, some critique outdated information, suggesting a need for updates and a clearer Facebook Pixel overview. Despite a diverse range of opinions, the course generally receives praise for its value, though some express concerns about overwhelming content and the instructor’s response time to questions. Overall, Coursenvy offers valuable lessons, but improvements in presentation and content updates are suggested.

Course #2: Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

 

Ready to elevate your marketing game? Unlock the secrets of highly optimized and top-quality paid ads across all major social platforms. Whether it’s Facebook Ads, Instagram Marketing, YouTube Marketing, Pinterest Marketing, or more, this course unveils the strategies used daily for clients. Propel your brand, product, service, or public figure to new heights with the mastery of social media marketing. Benefit from lifetime access, regular updates, and exploration of platforms like Meta, Pinterest, Instagram, YouTube, Facebook, Google, and beyond. Optimize ads for enhanced conversions, engagement, and cost efficiency, attracting new customers and boosting brand income. Designed for beginners and advanced marketers, this comprehensive Udemy course by Coursenvy, a leading online marketing agency, is your ticket to mastering social media marketing. Enroll now and steer your life and business in the right direction with the unparalleled power of social media marketing!

 

Review Roundup:

 

Students found this Social Media Marketing Course highly beneficial, especially for those delving into practical aspects of social media marketing. Positive feedback highlighted valuable insights into multiple platforms, uncovering tips, tricks, and tools not commonly known. The course received praise for its comprehensive content, offering practical steps, clear information, and effective tips suitable for beginners. Some concerns were raised, such as distracting redirections to external resources and outdated recommendations. Despite varied opinions, the majority appreciated the engaging content and the instructor’s audible voice. The course received accolades for being well-explained, insightful, and suitable for business growth. While a few students voiced concerns about the course’s professionalism, the overall sentiment reflects a positive learning experience with valuable knowledge gained.

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Course #3: Social Media Management – The Complete 2025 Manager Bootcamp

Ready to kickstart your journey as a freelance social media manager and build a thriving online business? This comprehensive course is your ticket to mastering the art of social media management, whether you’re a beginner or aiming for advanced skills. Created by a successful couple earning six figures while globetrotting, this bootcamp covers everything from setting up your freelance business, crafting compelling content, to scheduling posts efficiently. Learn to recognize the best platforms for each client, establish your own website, set prices, manage contracts, and produce impactful reports. Taught by Lottie and Pete, this Udemy course provides practical insights and hands-on knowledge, making it ideal for anyone looking to enhance their social media and marketing skills. Don’t miss the chance to enroll and embark on your journey as a successful social media manager today!

 

Review Roundup:

Students appreciated the course’s informative content, actionable lectures, and resources. The engaging instructors provided practical “tips and tricks” for social media management. Despite concerns about outdated material, learners found the foundational knowledge valuable. The course encourages hands-on experience, pushing students to write headlines and use management tools. Learners expressed increased confidence and enjoyment in managing social media. Some noted technical issues like freezing recordings, while others emphasized the need for updates. Overall, the course is seen as a great foundation, although dated, offering practical insights for beginners and those seeking foundational knowledge in social media management.

 

Course #4: Social Media Marketing Course

Discover the full potential of social media marketing with Northwestern University’s Social Media Marketing Specialization. In a rapidly evolving digital landscape, where consumers increasingly rely on social platforms for purchase decisions, this six-course series equips you with the latest insights and skills to navigate this dynamic space. From understanding the basics of social media to harnessing the power of analytics, influencer marketing, and integrated marketing communications, each course is meticulously designed and regularly updated. Delve into topics like engagement strategies, content creation, and advertising on platforms such as Facebook. Led by industry experts and featuring exclusive content, this specialization provides practical tools, real-world examples, and a Capstone Project to apply your knowledge. Don’t just learn; experience the transformation and impact your organization’s social marketing with the Social Media Marketing Specialization from Northwestern University. Enroll now and stay ahead in the ever-changing landscape of digital marketing.

 

Review Roundup:

The course received mixed reviews from students. Some appreciated its well-executed structure, interesting readings, quizzes, and interactive features with peers. Others found it to be outdated, boring, and lacking clearly defined learning outcomes. Some students expressed dissatisfaction with the constant promotion of books, the outdated content, and the overemphasis on Twitter. Technical issues, such as slides with errors and problems with peer review submissions, were also noted. Despite the criticisms, there were positive remarks about specific modules, practical applications, and insights gained. The need for course updates, clearer communication, and more engaging content were common themes in the reviews.

Course #5: Digital Media and Marketing Strategies

 

Do you want to learn how to plan and execute a successful digital marketing campaign using various digital channels and tools? Do you want to develop a purposeful content marketing strategy that aligns with your business goals? Do you want to mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers? If yes to any of these questions, then this course is for you! This course will teach you everything you need to know about digital media and marketing strategies, from beginner to advanced. You will explore the role of various digital channels in integrated marketing communication, such as online advertising, search optimization, content marketing, social media, email, and CRM. You will evaluate the success of your digital marketing campaigns using appropriate KPIs and metrics. This course is designed for anyone who wants to learn digital media and marketing strategies or improve their online marketing skills. Don’t miss this opportunity to enroll in the course and master digital media and marketing strategies today!

 

Review Roundup:

 

In this highly acclaimed Social media marketing course, students unanimously found it incredibly helpful for anyone keen on marketing or involved in a startup. The comprehensive curriculum seamlessly blends theory and practical application, enriched by relevant examples and insightful interviews with industry experts. Professor Mike Yao’s expertise and engaging lectures captivated students, making the learning experience exceptional. The thought-provoking peer-review assessments, centered around real-life scenarios, set this course apart. Students praised its condensed yet practical material, exceeding expectations. The well-structured content, updated insights, and effective delivery by Prof. Yao left a lasting impact, making it one of the best in the Digital Specialization Programme.

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Course #6: Marketing in a Digital World

 

Discover the transformative power of digital marketing with Coursera’s comprehensive course, “Marketing in a Digital World,” designed to equip individuals with cutting-edge skills and insights in the ever-evolving landscape of online marketing. In this engaging program, participants explore the profound impact of digital tools such as the Internet, smartphones, and 3D printing on marketing strategies, unraveling the dynamic relationship between firms and consumers. Through an immersive learning experience, you’ll gain a deep understanding of how these tools empower consumers to actively shape product development, promotion, distribution, and pricing. Uniquely positioned as part of the renowned Digital Marketing Specialization, this course offers a distinctive blend of concepts, tools, and real-world stories, setting it apart from the rest. Dive into the intricacies of Facebook Ads Manager, Google Pay Per Click advertising, SEM marketing, and social media marketing, all while earning valuable certificates. Don’t just enroll; kickstart a journey where knowledge meets innovation, and chart your course towards a successful career in the digital marketing realm.

 

Review Roundup:

 

Students who have taken the “Marketing in a Digital World” course have found it to be an engaging and insightful experience, particularly for those new to e-learning. The format, featuring short videos interspersed with questions, along with the case study system and peer reviews, fosters an enjoyable and interactive learning environment. The course’s content structure effectively introduces the impact of digital marketing on the traditional four Ps of marketing While some express a desire for more technical orientation, the course overall provides a solid foundation for beginners and offers valuable insights for those with prior experience in the field.

 

Course #7: Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

 

Are you interested in learning how to use data to optimize your digital marketing campaigns? If yes, then this course is for you! Digital Marketing Analytics in Theory is a course that will teach you the fundamentals of web analytics, the science of collecting, analyzing, and visualizing data from the digital space. You will learn how to choose the right web analytic tools for your needs, how to apply frameworks and methods to measure consumers’ digital actions, and how to use data in decision making for agencies, organizations, or clients. This course is the first in a two-part series of complementary courses that will prepare you for the real-world challenges marketers face daily. By completing this course, you will also earn a certificate that you can showcase on your resume and LinkedIn profile. Don’t miss this chance to learn from the best and become a data-driven digital marketer. Enroll now and start your journey to success!

 

Review Roundup:

 

Students universally found the Marketing Analytics course helpful, praising the professor’s teaching style and the valuable knowledge gained. However, some raised concerns about outdated content and slow responses from the Coursera team. Despite these issues, the course received positive feedback for its structured lectures and useful materials. It’s noted as a great starting point for beginners, offering insights into data analysis and consumer behavior. The course’s practical exercises, peer review process, and clear explanations by Professor Kevin Hartman were particularly appreciated. While a few students criticized aspects like uninspired assignments and inconvenient textbook formats, overall, the course was deemed beneficial for learning digital analytics in the marketing realm.

 

Course #8: Search Engine Optimization (SEO) Specialization

 

Start transformative journey in digital marketing with this Specialization – a 5-course series that provides a deep dive into the intricacies of optimizing website content for top-notch search engine rankings. Unlike other courses, they go beyond theory, offering practical, hands-on skills applicable to a flourishing career in digital marketing or online content development. From mastering search algorithms to creating impactful influencer relationships, our courses cover it all. Dive into search engine optimization (SEO), mathematical optimization, semantics, social media marketing, and content marketing, gaining valuable insights into keyword research and marketing strategies. The certification’s unique approach includes conducting search-focused website audits, aligning SEO with business strategies, and presenting findings professionally. With a flexible schedule and the ability to learn at your own pace, our beginner-friendly courses provide a shareable certificate and LinkedIn profile boost upon completion. Join us to not just learn but to truly master in-demand skills, earning a career certificate from the esteemed University of California, Davis. Don’t settle for the ordinary – make your mark in the digital realm with us!

 

Review Roundup:

 

Students have found the Digital Marketing course series to be a mixed bag of valuable insights and areas for improvement. The courses provide an intriguing historical perspective on search engines and algorithm evolution. The instructor, Rebeka May, is praised for her clear and deliberate communication, with transcripts aiding in content review. However, the courses are criticized for being overly theoretical, lacking practical application, and introducing terminology without proper explanations. Students express disappointment with the peer review system, suggesting a preference for real tests over subjective evaluations.  Overall, the course is perceived as informative, but some students believe the value doesn’t justify the price tag, recommending auditing instead.

 

Course #9: Marketing Mix Implementation Specialization

 

Tired of social media marketing courses that leave you lost in a sea of jargon? Ditch the overwhelm and transform your product into a market powerhouse with this action-packed Specialization. This course is not just teaching you the 4Ps of the Marketing Mix (Product, Pricing, Place, Promotion), it is handing you the controls to fly your brand to new heights. Forget passive lectures and endless quizzes. This course is your cockpit, equipped with real-world case studies, practical exercises, and a final Capstone Project where you’ll launch your own product using the strategies you’ve mastered. Imagine crafting a winning brand identity, setting the perfect price, choosing the ideal distribution channels, and crafting killer marketing campaigns – all while putting your skills to the test in a live simulation. So, buckle up, future marketing ace. This course isn’t just about learning, it’s about launching your product into the stratosphere – and beyond. Ready to take off? Enroll now and let’s get your marketing engines roaring!

 

Review Roundup:

 

The course was praised for its solid approach, live examples, and key messages, creating a positive learning experience. Prof. Luis Rodriguez’s engaging teaching style was highlighted. However, concerns were raised about technical issues, absence of slides, and limited quiz feedback. Students suggested improvements like a course template and social media resources. Despite criticisms, students recognized IE and Coursera’s efforts in providing online courses and wished them luck. Overall, the course offers valuable insights but faces opportunities for improvement in student experience and course structure.

 

Course #10: Viral Marketing and How to Craft Contagious Content

 

 Ever wondered why some ideas, products, or brands go viral while others fade away? This course, divided into four modules, unravels the science of contagious content, exploring why certain things become popular and providing strategies to make your ideas catch on. Professor Jonah Berger, renowned for his book “Contagious: Why Things Catch On,” shares valuable insights, including the six key factors that make messages memorable and the power of social influence. You’ll delve into the effectiveness of word of mouth, learning the six STEPS to make anything contagious. Discover the impact of social networks, understanding how they shape information spread and influence. With videos and quizzes in each module, this course equips you with practical tools to craft shareable content, increase influence, and make your product, idea, or brand stand out in the digital realm. Join us on this exciting journey to revolutionize your digital marketing approach! Enroll now and let your ideas catch on like wildfire.

 

Review Roundup:

 

Students rave about the invaluable insights gained from this Digital Marketing course. Students commend Professor Jonah Berger for his articulate and easy-to-understand explanations, making complex marketing concepts accessible. The course stands out for its engaging approach, using intriguing examples and a structured learning path. While some desire more in-depth practical application, many appreciate its brevity, perfect for busy professionals. With a focus on behavioral psychology, social influence, and the science behind virality, this course emerges as a must for anyone seeking a competitive edge in marketing, sales, or business.

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Course #11: Business Foundations Specialization

 

Ignite your business acumen with this series of transformative Digital Marketing Courses! This six-course specialization, taught by Wharton’s elite faculty, equips you with essential business literacy, no matter your goal – career change, small business boost, or B-school prep. Master the art of customer loyalty through branding, customer centricity, and practical go-to-market strategies. Demystify financial statements with “Introduction to Financial Accounting” and navigate the nuances of social and human capital management. But just talk theory – our Capstone Project lets you apply your skills, crafting a go-to-market strategy for real companies like Shazam and SnapDeal. This journey will not only empower you with expertise, but also open doors to impactful careers in the ever-evolving business landscape. So, enroll now and unlock your path to success!

 

Review Roundup:

 

Students have hailed the Digital Marketing Foundations course as a transformative experience in navigating the complexities of online brand promotion. Despite diverse preferences among instructors, Professor Kahn’s insights particularly stood out, leaving a lasting impact. The course’s unique strength lies in its practical approach, integrating key digital marketing skills such as analytics, content marketing, and customer engagement. The certificate earned serves as a testament to acquired skills, making it a standout choice for those seeking a comprehensive and practical digital marketing education.